Etsy continues to stand out as a thriving global marketplace for creative entrepreneurs, artists, and small business owners.
With over 90 million active buyers and a reputation for fostering unique, handmade, and personalized products, Etsy has become the go-to platform for shoppers seeking one-of-a-kind items that can’t be found in traditional retail stores.
With global ecommerce sales are forecast to grow from $5.13 trillion in 2022 to $8.09 trillion by 2028 there is arguably never a better time to start your own business.
Whether you’re a seasoned seller or a newcomer, understanding the top-selling items services can help you minimize risk and maximize profits.
Later in this blog I will mention how Print on demand (POD) can kickstart your online venture and why its low risk and ideal for newcomers.
Best Things to Sell on Etsy in 2025
Custom Stickers & Decals
Custom stickers remain one of Etsy’s best-selling categories, and their popularity doesn’t look like it will wane in 2025. In fact, in April of 2024, it was ranked the 7th as the most searched term.
With over 2.7 million monthly searches and a 3.66% conversion rate, stickers are a low-cost, high-demand product perfect for both beginners and experienced sellers.
Customers love stickers for personalizing laptops, water bottles, journals, and more.
Pro Tips for Sellers:
- Expand Product Bundles: Pair your stickers with related items like customizable t-shirts, mugs, or tote bags. For instance, if you sell tarot-themed stickers, you could expand your inventory to tarot card pouches or t-shirts featuring astrology designs.
- Focus on Trends: Track what’s trending on Etsy or Pinterest for sticker themes. Popular motifs include nature-inspired drawings, mental health quotes, or even hyper-niche references like cottagecore or fandom subcultures.
The barrier to entry is low, making stickers not only is one of the easiest products to design but also a highly profitable and scalable category.
Handmade Jewelry
Jewelry is a timeless category on Etsy, and it holds massive appeal, especially when sellers offer personalized and vintage-inspired designs.
With personalized items such as name bracelets, birthstone rings, and engraved necklaces driving high demand, jewelry accounts for 15% of Etsy’s top search terms.
Globally, the jewelry market is expected to reach USD 343.90 billion by 2032, a reflection of how lucrative this niche can be for Etsy artisans.
Successful Selling Strategies:
- Personalization is Key: Adding an engraving or custom design gives customers a sense of owning something truly unique. Whether it’s initials, birthstones, or coordinates of loved locations, personal touches make these items special. (its what makes it so precious!)
- Experiment with Styles: Contemporary design trends such as paperclip-link chains, celestial motifs, or mismatched earrings are gaining traction.
- Target Wedding Buyers: Bridal party jewelry, including matching bracelets or custom pendants for bridesmaids, adds a seasonal but highly profitable stream to your store.
People’s love for jewelry has always existed, so by taking it to a personal level, connecting the valuable piece to a special occasion will not only sell at a premium but can lay the groundwork for repeat purchases.
Home Decor & Japandi-Inspired Items
In many parts of the world, I’ve heard that Japanese quality goods are on another level. Its just something about how dedicated their craftsmen and culture can be in producing not only exceptional goods but can be applied in nearly assets of life.
When you combine that level of detail with Scandinavian ideals you end up with something called Japandi, a fusion of Japanese minimalism and Scandinavian hygge (coziness).
Trending Home Decor Ideas:
- Minimalist Ceramics: Think vases with simple lines and neutral colors, which complement the Japandi aesthetic.
- Textiles with Texture: Boucle fabric pillow covers, chunky woven throws, or natural fiber rugs are in demand.
- Wall Art: Neutral-toned geometric designs, handwoven pieces, and nature-inspired art can immediately upgrade living spaces.
Buyers on Etsy prioritize unique, sustainable, and aesthetically pleasing products. If your home decor products check this box, your shop could thrive in this category.
Digital Products
Next up on our list is Digital Products. Digital products have been growing in popularity over the years, and it makes perfect sense why, no inventory, no shipping hassles, and sky-high profit margins.
I’m not limiting the term to graphics, it encompasses so much more; Planners, budgeting spreadsheets, Instagram templates, printable wall art, and AI-generated designs are just a few examples of top-performing digital products.
Sellers like PlannerKate have proven the potential of this market, earning millions solely from selling printable planners online.
Why Digital Products Are a Smart Pick:
- Customizable Designs Can Go Viral: Buyer’s love being able to tweak a product (like digital wedding invites or Canva templates) to make it genuinely theirs.
- Passive Income Potential: Once your products are created, they can sell again and again virtually without additional effort.
- Appealing to Niche Interests: For example, you could create gaming tables for streamers, themed budgeting sheets for students, or guided journals for mental health advocacy.
While in the past you needed to learn how to use Photoshop and AI to produce anything in graphic wise in the digital realm, you are fortunate to have user friendly design tools like Canva or Procreate, even less experienced digital artists can create professional-quality products.
Wedding & Seasonal Items
Perhaps one of the most consistent and forever selling items are related to weddings and seasons, throw in Etsy and its match made in heaven.
Weddings are a highly personal and spiritual event, something that many of us wish to immortalize in the form of cards, photos, personalized gifts and more. With this market expected to reach $647 billion by 2032, it ensures this category will remain profitable.
Then there are seasonal items like Christmas, a time of gift giving and valentine’s day (just to name a few) that occur annually. Test and design different products tailored to these two major categories and you’re good to go.
Tips for Selling Seasonal Products:
- Include Customizations: Offer personalized options for everything from wedding signs to place cards and seasonal gifts.
- Plan for Annual Trends: Products like laser-cut Christmas ornaments, heart-shaped candles for Valentine’s Day, or “thankful” mini signs for Thanksgiving are always in demand.
- Create Limited Editions: Seasonal products are more appealing when they’re advertised as one-time-only collections, prompting customers to act fast.
Seasonal items are a reliable way to inject fresh inventory and energy into your shop multiple times a year.
Eco-Friendly & Sustainable Goods
Sustainability is no longer just a buzzword—it’s a priority for millions of Etsy buyers. From reusable tote bags to organic, non-toxic candles, customers are gravitating toward handmade goods that positively impact the planet. This niche aligns perfectly with Etsy’s eco-conscious audience and ethos.
Eco-Friendly Product Ideas:
- Reusable Items: Grocery bags, beeswax wraps, reusable straws, and bamboo utensils.
- Natural Home Goods: Candles made with soy or beeswax, untreated linen napkins, or handmade pottery.
- Small-Batch Skincare: Natural soaps, shampoo bars, and body scrubs have also seen rising popularity on the platform.
By emphasizing sustainability in your branding and marketing, you align yourself with Etsy’s brand values while capturing a devoted customer base.
Those are just some of the many popular trending items to sell on Etsy, and trust me, I know that it’s easier said than done to create and sell any items these days. That’s why I want to talk about Print on Demand, a business model that’s made for
Why Print-on-Demand is a Game-Changer for Etsy Sellers
Eco-Friendly & Sustainable Goods
Print-on-demand (POD) services offer an extremely approachable way to kickstart or scale an Etsy shop. With no upfront inventory investment, you can launch several designs simultaneously and adjust based on what sells. Here’s why POD is ideal, especially for new sellers:
Advantages of POD:
- Low-Risk and Flexible: Since products are created only after they're ordered, sellers eliminate the risk of unsold inventory. This method is perfect for experimenting with designs, whether it’s mushroom-themed t-shirts or niche tarot card decks.
- Global Accessibility: With POD providers like QPMN, nearly every logistical hurdle is handled for you. They take care of printing, packaging, and even shipping worldwide.
- Customization is King: Offering personalization options—like mugs with customers’ names or custom artwork on tote bags—not only makes you stand out but also allows you to charge premium prices.
Check out our blog on Inspiring Case Studies to learn more about how POD helped make their dream a reality.
No other ecommerce model provides such an accessible, cost-efficient way for side hustlers or hobbyists to find commercial success on Etsy.
How to Succeed with POD on Etsy
- Leverage Rising Trends:
Use tools like Etsy’s Trending Now section, eRank, or Google Trends to identify hot keywords and niches. For example, items inspired by espresso martinis saw a 1,454% year-over-year increase in searches. Catching a trend early could catapult your shop visibility. - Optimize Listings for Etsy’s SEO:
Keywords are crucial to Etsy’s algorithm. Use terms like “customizable,” “eco-friendly,” and “personalized” in your titles and tags. Descriptive keywords help your products appear in a wider range of searches. - Invest in Social Media Marketing:
Etsy sellers thrive when showcasing products on platforms like Instagram Reels or Pinterest. Short, engaging videos showing how a customer might use or gift your product can drive traffic directly to your shop. - Experiment with Niches:
POD makes testing easy. Enter unconventional spaces like hobby-specific graphic tees, AI-assisted designs, or even hyper-targeted items for fan communities.
Final Thoughts
The booming market on Etsy offers endless opportunities for sellers, and tapping into popular product categories like stickers, home decor, or seasonal items can set you on the path to success. By pairing these trends with print-on-demand services, you can experiment without overwhelming risk while keeping your options open for scaling.
If you’re ready to take the next step, find a reliable POD service, start brainstorming designs, and begin listing your products. With thoughtful planning and a willingness to engage with evolving trends, 2025 could just be the year your Etsy shop takes off. Happy selling!
For more insights, explore our guides on POD integrations.
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