1. Targeting a niche: By focusing on emotional intelligence, the entrepreneur addressed a growing demand for educational and skill-building games. This made the product stand out from purely entertaining card games.
2. Product development: The game likely had engaging content that effectively taught emotional intelligence concepts in a fun way. Attractive card design and packaging further enhanced the product's appeal.
3. Online sales platforms: Utilizing online platforms like Amazon provided vast reach and simplified the buying process for customers, boosting sales.
4. Marketing and promotion: Effective marketing strategies like social media and influencer partnerships likely generated interest and highlighted the product's unique value proposition.
5. Customer engagement: Engaging with customers and incorporating their feedback might have helped improve the product and generate positive word-of-mouth promotion.
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