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Navigating Trump’s 245% Tariffs: What POD Sellers Must Do to Stay Ahead

trumps tariff

Table of Contents

Latest News On Trump Tariff on China

  • The latest round of tariffs will go as high as 245%, announed on April 15th, it includes a baseline 10% tariff, Section 301 tariffs (up to 100%), a 125% tariff targeting unfair trade practices, and a 20% tariff linked to China's alleged role in fentanyl trafficking.
  • Tariff Increase: On April 9, 2025, President Trump signed an executive order raising the reciprocal tariff rate on China from 34% to 84%, bringing the final rate to 104%. This was in response to China not repealing the 34% duty it placed on US goods by April 8, as Trump had demanded. However, hours after the 104% tariff took effect, Trump further increased the tariff on Chinese imports to 125%.
  • The total Tariff on Chinese imports now 145% for some products due to the new 125% being applied on top of the existing 20% levy imposed on those producing the drug fentanyl .
  • China's Retaliation: In retaliation, China raised its tariffs on US goods from 34% to 84%, effective April 10, 2025.
  • Small value goods (The de minimis exemption) defined as below $800 USD. Initially set to raise to 90% of the product value or apply a fixed cost of $75, the new rate will be 120% of the product value or $100 fixed cost on May 2nd, and rising to $200 per item after June 1.

Introduction

Are you a Print on Demand (POD) seller targeting the U.S. market? Then this is essential reading.

Trump’s tariffs on Chinese imports show no signs of easing. What was once a steep 90% hike is now projected to soar to an astonishing 245%—a move set to disrupt global supply chains and directly impact the POD industry.

As you may expect, a trade war between the world’s two largest economies rattles everyone, and particularly impacted e-ecommerce’s and print on demand (POD) industries that rely on affordable Chinese goods.

The latest increase of 100% isn’t applied uniformly across all goods and only on some Chinese Goods. For small businesses and POD sellers the problematic issue lies in the tariff for small value goods (defined as below $800 USD).

Initially exempt due to the de minimis exemption, the new rate will be 120% of the product value or $100 fixed cost on May 2nd and rising to $200 per item after June 1.

It’s no surprise that many POD sellers are alarmed and seeking ways to protect their businesses. In this blog, we’ll break down what these escalating tariffs mean for you—and more importantly, how QPMN, your trusted print on demand partner, is here to support you with solutions and strategies to navigate the challenges ahead.

Background on Trump’s Tariffs

Why are there suddenly so many tariffs and what do they mean? Tariffs are taxes imposed on imported goods, designed to make foreign products more expensive and less competitive with domestic ones.

The current situation is that The U.S. imports way more than Chinese goods from China than it exported leading to a trade imbalance called a deficit. By imposing these tariffs, Trump aims to boost American manufacturing and encourage companies to source goods domestically or from alternative suppliers.

Timeline of Trump’s Tariffs

  1. Initial Tariffs (10% to 20%):
    • Date: July 6, 2018
    • Details: The Trump administration imposed an initial 10% tariff on $34 billion worth of Chinese goods, marking the start of the trade war. This was later increased to 20% as tensions escalated.
    • Source: Newsweek
  1. Section 301 Tariffs (Up to 100%):
    • Date: September 1, 2019
    • Details: Under Section 301 of the Trade Act, tariffs of up to 100% were imposed on specific Chinese goods, including electric vehicles and syringes. These tariffs were carried forward into the Biden administration.
    • Source: USA Today
    • Additional Tariffs (125%):
  2. Date: April 2, 2025
    • Details: Trump introduced a new set of tariffs, adding 125% on top of existing rates. These targeted what the U.S. deemed unfair trade practices by China.
    • Source: Times of India
  3. Fentanyl-Related Tariff (20%):
    • Date: April 15, 2025
    • Details: A 20% tariff was specifically tied to China's alleged role in fentanyl trafficking, further increasing the cumulative tariff rates.
    • Source: Times of India
  4. Cumulative Tariff (245%):
    • Date: April 16, 2025
    • Details: The cumulative effect of all these tariffs, including the baseline, Section 301, additional tariffs, and the fentanyl-related tariff, resulted in some Chinese goods facing a total tariff rate of 245%.
    • Source: NewsweekUSA TodayTimes of India
  5. May 2, 2025: The duty-free de minimis treatment for low-value goods from China and Hong Kong will be eliminated.
shipping container at port

How Trump’s Tariffs Are Reshaping the POD Landscape

For U.S.-based POD sellers and international businesses targeting American consumers, this policy greatly affects their costs, supply chains, and competitiveness.

Let’s break down the fallout and explore strategies to adapt;

How are Trump’s Tariffs Calculated?

For U.S.-Based POD Sellers: Rising Costs and Supply Chain Squeezes

Turbocharged Production Costs Tariffs on Chinese raw materials, blank apparel, and printing equipment have become a financial kick for POD businesses. The new 104% tariff stacks atop existing duties like the 34% reciprocal tariff and 10% universal levy, but the June 1 update adds fuel to the fire:
  • Small-value shipments now face a 120% tariff spike (up from 90%) **or a $200 fixed fee double the previous $100 fixed fee (after June 1), a brutal hit for low-volume sellers testing new designs.

  • Blank apparel: With over 80% of U.S.-sold apparel imported, tariffs of 120% mean a basic 2 T−shirt could now cost $4.40  ($2 × 120% = $2 × 1.2 = $2.40 and then add to original amount: $2 + $2.40 = $4.40). 

  • Printing machinery: Chinese-made DTG printers hit with 90% tariffs could see prices leap from 10,000 to 19,000 overnight, forcing sellers to absorb costs or delay upgrades.Supply Chain Bottlenecks The elimination of the de minimis exemption has gone nuclear. Post-June 1, even simple fabric shipments face a 90% increase. Logistics analysts warn:

    • Retaliatory Tariffs: China’s 34% tariffs on U.S. cotton now squeeze domestic suppliers too, potentially creating shortages.

For International Sellers Targeting the U.S.: A Competitive Minefield

International POD sellers now face a Sophie’s Choice: swallow 120% tariffs or bleed profits with up to $200 fees. For example:
  • A Temu seller offering a $15 printed hoodie could see costs rise a further $18 after tariffs, making it harder to compete with U.S.-based rivals.

  • Platforms like AliExpress and Shein, which rely on direct-to-consumer shipments from China, face added pressure to shift inventory to U.S. warehouses — a costly pivot for small sellers.
Retaliatory Risks and Consumer Backlash China’s retaliatory tariffs now target U.S.-linked logistics hubs, with Vietnam and Malaysia slapping 25–35% surcharges on POD goods routed through their ports. Meanwhile, U.S. consumers recoil:
  • China’s 34% retaliatory tariffs on U.S. goods like cotton and machinery further strain cross-border trade, while U.S. consumers grow increasingly concerned with price hikes. A Yale study estimates tariffs could raise household costs by $3,000 annually, pushing buyers toward cheaper, non-tariffed alternatives.
The impact on the POD industry is evident and no one can say how they will play it tomorrow let alone next week. But as any entrepreneur will understand, you cannot change your business daily or weekly as there are too many orders and logistics already in the pipeline. A solid new solution is required.
ecommerce icons on a table

Adapting to the New Normal: Strategies for POD Sellers

Diversify Target Country

 It’s important to note that increasing costs of doing business mostly isolated to the U.S. Thankfully the advantages with the POD business model is that they offer Global fulfillment meaning that with some adjustments, sellers could set their sights on countries with less or no increased tariffs like Canada, Australia and Europe.

 Emerging Key POD Markets

Canada’s print-on-demand market is a lucrative opportunity, poised to grow at an impressive compound annual growth rate (CAGR) of 27.6%, reaching $2.28 billion by 2030. Meanwhile, Europe is set to outpace many regions with a CAGR of 26.3%, boasting a projected market value of $8.25 billion by 2030 and Australia is expected to reach a projected $195.2 million by 2030, which is a compound growth of 12.5%.

Not only does it make for a smart tactic to target counties to avoid the hefty U.S. tariffs, but since two regions naturally speak English, with the last one being more than capable of communicating in English, it reduces the need to make larger changes and reduces the time to retarget.

Business Strategies for POD sellers

Perhaps the single biggest advantage for POD sellers is their personalization on the products which can attract a premium price. Take a T-shirt for example, you are not selling the product, it’s your design you add on that people are buying and your designs are highly valuable. Therefore, you could;
  • Optimize Pricing: Offer tips on adjusting pricing strategies to account for increased costs without alienating customers.

  • Focus on Branding: Stress the importance of creating unique, high-quality designs to stand out in competitive markets.

  • Expand Product offerings:  Locate other POD suppliers that offer new products and services to sell to new regions.

The Future is Uncertain—But Opportunity Awaits for Those Who Act Fast

With the U.S.–China trade war escalating, the exact shape of the future is uncertain. What is clear, however, is that the Print on Demand (POD) industry is poised for a shake-up—especially in terms of cost structures and dependence on global supply chains.

A sunrise over a bustling marketplace, representing new opportunities on the horizon

The Future is Uncertain—But Opportunity Awaits for Those Who Act Fast

With the U.S.–China trade war escalating, the exact shape of the future is uncertain. What is clear, however, is that the Print on Demand (POD) industry is poised for a shake-up—especially in terms of cost structures and dependence on global supply chains.

Worried About Tariffs? Let’s Talk.


If you're a POD seller feeling uncertain about how these rising tariffs might affect your business, you're not alone—and you don’t have to navigate this alone either. At QPMN, we specialize in helping sellers adapt to changing market conditions. Whether it’s diversifying fulfillment options, reducing risk, or finding more cost-effective solutions, we're here to support the continued success of your POD business—despite the challenges. Reach out to us today to learn how we can help you maintain stability, reduce costs, and keep your business thriving in this new tariff landscape.

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