Top 7 Marketplaces for Your Print-on-Demand Entrepreneurs
Selling print-on-demand products online can be challenging, especially without a website or traffic strategy. But there are marketplaces where you can list your products today and reach millions of customers.
This guide covers the top 7 marketplaces for your print-on-demand business. From fees to audience insights, you’ll find everything you need to choose the right platform and start selling.
Table of Contents
Top 7 Marketplaces
All analyses regarding the target audience and market size below are based on the traffic analysis tool Similarweb, using its November 2024 data for interpretation.
If there are any inaccuracies in the data of this article, please refer to the source information from Marketplaces as the standard.
1. Etsy
What is it?
Etsy is one of the largest online marketplaces, best known for handmade, vintage, and custom goods. It's a perfect hub for personalized print-on-demand products like t-shirts, card decks, or art prints.
Fees
- One-time setup fee for new shops: $15
- Listing Fee: $0.20 per item
- This fee applies when you create or renew a listing (valid for 4 months), regardless of whether the item sells.
- Transaction Fee: 6.5% of the total sale price
- Payment Processing Fee: Etsy charges a payment processing fee based on your region and payment service. With Etsy Payments, the fee is 3%-6.5% of the total sale price. In the US, it's 3% + $0.25. For details on other countries, visit the Etsy Help Center.
Learn more: https://www.etsy.com/legal/fees/
Target Audience
Using the website traffic analysis tool Similarweb, here is a breakdown of the demographic analysis for www.etsy.com traffic:
- Gender: The platform's visitors are predominantly female, making up 58.38% of the audience, with males accounting for 41.62%.
- Age: The largest share of Etsy's audience falls in the 25–34 age bracket, comprising 28.48%, followed by the 35–44 group at 18.2%.
- Geography: Most traffic originates from the United States (56.86%), while the United Kingdom (9.25%) and Canada (5.05%) also contribute significantly.
Marketplace Size
According to website traffic analysis tool similarweb, Etsy received 452.8M million visits in November 2024.
Payment Methods
- Major Credit and debit cards
- Etsy gift cards and Etsy credits
- Apple Pay
- Google Pay
- PayPal
- Klarna Installments
- Klarna Pay in 30 Days
- iDEAL bank transfers
- Sofort bank transfers through Klarna
- And more
Benefits
- Large, loyal customer base specifically searching for unique items.
- Easy-to-use platform with extensive resources for sellers.
- Suited for sellers offering niche and creative items.
Etsy works best for artisans and print-on-demand entrepreneurs who can make their products stand out in a crowded market.
2. Redbubble
What is it?
Redbubble is a platform where independent artists upload their designs, and Redbubble handles the printing, shipping, and customer service.
Fees
- No setup or listing fees.
- Redbubble takes a set base price for products, and you add a markup for profit.
Target Audience
Using the website traffic analysis tool Similarweb, here is a breakdown of the demographic analysis for https://www.redbubble.com/ traffic:
- Gender: The audience is nearly evenly split, with 51.12% identifying as female and 48.88% as male.
- Age: Young adults aged 25–34 make up the largest group at 30.4%, while the 18–24 segment follows closely with 24.36%.
- Geography: A significant portion of users come from the United States (40.39%), with additional notable traffic from the United Kingdom (7.29%) and Australia (5.37%).
Marketplace Size
According to website traffic analysis tool similarweb, Redbubble received 20.1M million visits in November 2024.
Payment Methods
PayPal, Apple Pay, credit cards, debit cards, prepaid debit cards, and more.
Learn more: https://help.redbubble.com/hc/en-us/articles/206337916-What-are-your-payment-methods
Benefits
Redbubble fosters a vibrant community of artists, providing opportunities for collaboration and inspiration. This supportive environment can be particularly beneficial for new artists seeking guidance and networking opportunities within the creative space.
Redbubble is ideal for artists who want to test the waters with minimal effort or upfront investment.
3. Zazzle
What is it?
Zazzle is a customizable product marketplace that caters to gift buyers and anyone looking for fun, personalized items. Sellers can upload designs and customers can add their own touch.
Fees
- It's completely free
- Royalty Rates: Sellers can set their own royalty rates between 5% and 99% on the base price of products.
- Transaction Fees: If a seller sets their royalty rate at 15% or higher, Zazzle imposes a 5% transaction fee on the royalties earned from sales. Additionally, if a product is purchased through an affiliate link, Zazzle takes a 20% referral fee from the seller's royalties
- Non-Contributing Account Fees: If a seller does not publish any products or make sales within a 15-month period, their account may be tagged as "non-contributing," leading to a $2 monthly fee deducted from their earnings until they become active again or their balance reaches zero
Target Audience
Using the website traffic analysis tool Similarweb, here is a breakdown of the demographic analysis for https://zazzle.com/ traffic:
- Gender: Women dominate the audience, representing 61.64%, while men comprise 38.36%.
- Age: The most prominent demographic is 25–34-year-olds, accounting for 27.99%, followed by those aged 35–44 at 20.53%.
- Geography: A majority of visitors are from Australia (91.81%), with smaller portions from the United States and Switzerland.
Market Size
According to website traffic analysis tool similarweb, Zazzle received 323.8k visits in November 2024.
Payment Methods
Credit cards, PayPal, and gift cards.
Benefits
- Customization features attract gift buyers.
- Low commitment—Zazzle handles production and support.
If your designs thrive on personalization options, Zazzle is a great choice.
4. Society6
What is it?
Society6 is a print-on-demand marketplace that enables artists and designers to sell their artwork on various products without the need for inventory or shipping logistics. Founded in 2009, Society6 aims to provide an accessible marketplace for artists to showcase their work and connect with a global audience.
Fees
Artist Plans
Society6 now offers three distinct subscription plans for artists, each with different features and limits:
|
Plan Type
|
Monthly Fee
|
Design Limit
|
Commission Structure
|
|---|---|---|---|
|
Free Plan
|
$0
|
10 designs
|
10% commission on sales
|
|
Basic Plan
|
$4.99
|
100 designs
|
No commission fees; set own prices
|
|
Pro Plan
|
$12.99
|
10,000 designs
|
No commission fees; set own prices; access to analytics
|
Earnings Structure
Society6 prices are calculated by combining the base price, set by Society6, with the artist’s chosen markup.
Artists set their own markup on products, which can significantly affect their earnings:
- The default markup is 10%, but it can be adjusted up to 999% depending on the artist's strategy.
- Earnings are calculated based on the final sale price after applying any discounts and shipping fees.
Target Audience
Using the website traffic analysis tool Similarweb, here is a breakdown of the demographic analysis for https://society6.com/ traffic:
- Gender: A majority of the shoppers, 61.7%, are female, while 38.3% are male.
- Age: The platform predominantly attracts a young, tech-savvy group, with 25–34-year-olds making up 29.65% of the audience. The 35–44 age group follows as the second-largest segment at 18.83%.
- Geography: The United States leads with 67.06% of the traffic, while Canada contributes 4.08% and Australia accounts for 3.94%.
Market Size
According to website traffic analysis tool similarweb, Society6 received 1.7M visits in November 2024.
Payment Methods
Credit cards, PayPal and more.
Benefits
Society6 allows artists to set their own prices above a base cost, giving them control over their profit margins. This flexibility enables artists to price their work according to its perceived value and effort invested, contrasting with platforms that impose fixed pricing structures.
If you value exposure to a global audience and passive income potential, Society6 is a standout choice for your print-on-demand venture.
5. Merch by Amazon
What is it?
Amazon’s print-on-demand platform lets you sell custom-designed apparel and accessories on the world’s biggest online marketplace.
Fees
No upfront fees—your royalty is calculated based on your product's listed price, minus applicable taxes and Amazon's associated costs.
Learn more: https://merch.amazon.com/resource/201858580
Target Audience
Using the website traffic analysis tool Similarweb, here is a breakdown of the demographic analysis for https://www.amazon.com traffic:
- Gender: The audience skews male, with 52.4% identifying as men and 47.6% as women.
- Age: The largest group is aged 25–34, representing 28.44%, with 35–44-year-olds accounting for 19.62%.
- Geography: Most users are based in the United States (85.07%), with smaller shares from India (1.1%) and Canada (0.93%).
Market Size
According to website traffic analysis tool similarweb, Amazon received 2.8B visits in November 2024.
Payment Methods
Credit & Debit Cards, Digital Wallets, and More.
Benefits
Sellers benefit from Amazon's massive marketplace, which provides access to millions of potential customers. This extensive reach enhances visibility and increases the likelihood of sales compared to selling on lesser-known platforms.
Merch by Amazon is perfect for entrepreneurs comfortable selling in competitive categories like apparel.
6. eBay
What is it?
eBay is a leading American e-commerce platform connecting buyers and sellers worldwide. Its model lets sellers offer custom products printed only after an order is placed, removing the need for inventory. Many print-on-demand providers work with eBay, allowing sellers to list and sell customized items like apparel, home decor, and accessories.
Fees
- Insertion Fee (first 250 listings are free each month): $0.30 per item.
- Final Value Fee: eBay charges a final value fee when your item sells, covering payment processing costs. This fee is a percentage of the sale total, plus $0.30 per order for sales of $10 or less, or $0.40 for orders over $10.
Target Audience
Using the website traffic analysis tool Similarweb, here is a breakdown of the demographic analysis for https://www.ebay.com traffic:
- Gender: The platform sees a higher proportion of male visitors, accounting for 59.33%, compared to 40.67% for female visitors.
- Age: Adults aged 25–34 represent the largest segment, at 24.53%, followed by those aged 35–44 at 19.39%.
- Geography: The majority of users are from the United States (79.93%), with Canada contributing 1.37%.
Market Size
According to website traffic analysis tool similarweb, eBay received 609.2M visits in November 2024
Payment Methods
PayPal, credit and debit cards, Apple Pay, Google Pay, and more.
Benefits
eBay is renowned for its auction-style listings, allowing sellers to set a starting price and let buyers bid. This flexibility can lead to higher selling prices for unique or rare items, a feature not commonly available on platforms like Amazon, which primarily focuses on fixed-price sales.
If you’re looking for versatility and flexibility, eBay is a strong choice for your print-on-demand products.
7. Walmart Marketplace
What is it?
Walmart Marketplace is an online platform that allows third-party sellers to list and sell their products on Walmart's website, Walmart.com. This initiative began in 2009 and has since become a significant part of Walmart's eCommerce strategy, providing a way for independent businesses to reach a vast audience of consumers.
Fees
- No Upfront Costs.
- Referral Fees: Sellers must pay a referral fee for each item sold. This fee varies by product category and typically ranges from 3% to 20% of the item's sale price.
Learn more: https://marketplace.walmart.com/pricing/
Target Audience
Using the website traffic analysis tool Similarweb, here is a breakdown of the demographic analysis for https://www.walmart.com traffic:
- Gender: The audience distribution is relatively even, with 54.12% identifying as female and 45.88% as male.
- Age: Visitors aged 25–34 lead at 23.55%, with the 35–44 group closely behind at 20.38%.
- Geography: Most traffic comes from the United States (95.14%), while Canada (0.9%) and Mexico (0.64%) provide smaller contributions.
Market Size
According to website traffic analysis tool similarweb, Walmart Marketplace received 530.9M visits in November 2024.
Payment Methods
- EBT cards from participating states for the purchase of EBT eligible items
- Debit cards
- Credit cards
- Pay by bank
- Gift cards (Note: you cannot use a gift card to purchase another gift card)
- Refund credit
- Health spending account (HSA) / flexible spending account (FSA) cards
- Benefit cards for the purchase of eligible items (including Healthy Benefits and OTC Network)
- PayPal
- Gift Cards
- Walmart eGift Cards
- And more
Benefits
With over 6.3 million sellers vying for attention on Amazon compared to just 150,000 third-party sellers on Walmart.com, now is the perfect time to join Walmart Marketplace. With less competition, your product has a greater chance to shine and capture the attention of Walmart’s 118 million unique monthly visitors.
Walmart Marketplace is a competitive choice for sellers targeting mainstream markets.
About Us
Looking to create custom card decks or puzzles for your print-on-demand business? At QPMN, we specialize in designing and producing high-quality print-on-demand products.
We seamlessly integrate with Shopify, Etsy, and WooCommerce to make selling easier. Let's team up to bring your unique ideas to life!
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